MTVU Rebrand

We spent last Summer with MTVU, retooling their image so that they could start the new semester with a new attitude and a fresh pair of duds. Iconic illustraions, geometric patterns, and a bold color scheme combine to create a stylish and instantly recognizable identity for the network. MTVU beams into students brains all day long - while they're chilling in the lounge or knocking back in the caf. It's a constant stream of easily digestible bites of news and culture, so we needed to build out easily customizable toolkits that allow the network to update their feed on the fly. _____ Block & Tackle Direction: Block & Tackle Creative Directors: Adam Gault and Ted Kotsaftis Executive Producer: Michael Neithardt Producer: Adam Goins Lead Design: Erin Kilkenny Design: Ben Hill, Tyler Wergin Animation: David Hobizal, I-cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal MTV Brand Creative VP - Thomas Berger Art Director & Designer: Lance Rusoff Producer: Paul McAfee MTVU SVP: Carlo DiMarco Programming Director: Derek Dodge